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One thousand one hundred and twenty-one. One
thousand one hundred and twenty-two. One thousand
one hundred and twenty-three. It's an early fall
night in 2010, and Nick Rabar stands on the
corner outside Rumford Center during rush hour.
He is counting cars. Over the course of two hours,
nearly fifteen hundred vehicles whiz by. To Nick,
these commuters speeding home after work aren't
traffic. They are potential diners. And a lot of
them. And even though he is on the verge of
closing a sweet deal that would make him the owner
of an 1,800-square-foot restaurant in downtown
Attleboro, a restaurant where he would have the
money and control to do pretty much whatever he
wants, even though he is, at the same time, on
the verge of personal financial disaster, Nick
realizes while counting those cars that he doesn't
want to open a restaurant in Attleboro. He wants
to open one in the town where he lives - right
here in Rumford.
This was actually the original plan. But as
things go when you're trying to open a
restaurant, the plan doesn't always play out.
Sometimes the plan brings you to places you'd
never imagined. A year earlier, Nick had been John
Elkhay's protege, helping the well-known Rhode
Island restaurateur open and run restaurants such
as Citron, Luxe Burger and Chinese Laundry.
As a vice president and the corporate executive
chef at Elkhay's Chow Fun Food Group, Nick had
considerable creative and managerial control. And
the Elkhay apprentice had gotten a lot of
attention during the decade he'd worked there:
Spirit Magazine proclaimed him one of the nation's
brightest young chefs; the Rhode Island
Hospitality Association pronounced him chef of the
year in 2003; the restaurants he ran received
accolades from critics; and he had his own cable
TV show. But by 2009, Rabar was ready to fly the
nest, and he started to dream of opening his own
restaurant. Young, ambitious, talented and a
veteran of multiple restaurant openings, Nick
knew it wouldn't be easy, but he didn't know how
hard it would be.
When Nick left the Elkhay empire
in December 2009 - parting amicably, they both
say - he left with a big idea, actually an
Elkhay-ish idea: a 3,400-square-foot, 120-seat
restaurant in the newly remodeled Rumford Center
complex, an industrial building rehabbed into a
mixed-use development. Streetlamps would line the
walls, and giant clusters of pendant lights would
hang from the ceiling over lush leather
banquettes. There would be a chef's table with its
own kitchen where diners could watch their
personal chef prepare dinner, and glass-walled
private booths so guests could peer through into
the kitchen. The location was a bit out of the
way, but Rumfordites didn't really have a local
eatery, and successful restaurants were popping
up in suburbs all over the state (think Persimmon
in Bristol and Billy's in Barrington). East Siders
and people from downtown Providence would surely
wander over the Henderson Bridge. And if 617 area
codes started showing up on the reservation list,
then all the better. He also had investors who
were psyched about his idea and ready to finance
his vision. A month after he left, a story in the Providence Journal declared July 2010
the anticipated opening date - much to the
surprise of the principals at the company that
owns Rumford Center; they thought they were just
starting to negotiate a deal.
Nick
supervises tables being stained a week before
opening..
But by July, Nick had lost his investors. He
was out of work and in debt from the initial
design stage. He had recently gone through a
divorce and a short sale of his house, so his
personal credit was demolished. And he and his
new wife, Tracy, had two kids at home and a baby
on the way. This was not how he had added it all
up in his head. And so, Nick started to add up
cars.
Any restaurateur will tell you: The restaurant
business is a risky and punishing one. Even if
you graduate with a prestigious culinary degree,
you still have to pay your dues - or, rather, get
paid minimum wage to work at the bottom of the
ladder as a dishwasher or prep cook. Hours are
long, margins are low; the work is grueling. Drug
use, alcoholism, depression - all symptoms of an
adrenaline-driven culture where you make the party
food when everyone else is partying. If you've
managed, like Nick, to be in the restaurant
business and have a family, it's tough to find
time to spend with them. "When you've been
working eighty hours a week, mostly at night, and
you wake up and your kid wants to play with you,
it's hard when the only thin you can really do is
crawl to the coffee maker," says John Elkhay,
Nick's old boss.
And if you open up your own restaurant,
thinking this will give your life some
flexibility and control, good luck. One study
shows that 27.5 percent of independent
restaurants fail in their first year, and 61
percent fail by their third. Because of those
bleak numbers, banks generally consider
restaurants much riskier ventures than other small
businesses, so it can be nearly impossible to get
start-up funding, especially during a
recession.
And chefs often have a difficult time
transitioning from the back of the house - coming
up with creative menu ideas and slinging saute
pans - to the front, where they must do
everything from glad-handing and public relations
to tallying the tax bill and fixing the air
conditioner. And then there's the competition -
not only the crowds of independent restaurants
vying for diners, but also the chains, where
efficiency and uniformity mean patrons get
exactly what they expect night after night. Talk
at length to any restaurateur and inevitably they
will compare putting their food on your table to
a battle. "In the restaurant business, you're
basically in a minefield," says Elkhay. "And
there are bombs going off all the time."
Nick
and Cobalt Construction owner, John Laquate,
discuss some final detals tow weeks before
opening
So why do it? Why enter a risky business that
may very well offer little or no reward?
Especially when, like Nick, you have to leave a
cushy job to do it. "A restaurant is a place where
you can be passionate in a world that is largely
taking passion out of the equation," says Bob
Burke, who has owned providence's Pot au Feu for
more than twenty-five years. It's a business, he
says, that attracts artists and gypsies, as well
as extreme extroverts, charismatic crowd pleasers
and adrenaline junkies - personality types who
would never feel comfortable working nine to five
in a cubicle, people who crave constant action
and who want to see, immediately, the products of
their labor. "In this business, we take raw
materials to finished goods in eighteen hours,"
he says. "It's real, it's present, it's engaging,
it's exciting, it's instant gratification. And
that's what people who come to the restaurant
business crave more than anything else. That's
their heroin. That's what they're addicted
to."
Nick is definitely the type. He's all energy,
the kind of person you wish you could plug
yourself into the morning after a sleepless
night. He's also a talker, an articulate and
compelling one - the guy could sell McDonald's to
Michael Pollan (not that he would). And even
though his passion for the restaurant business
can at times seems a bit exaggerated, maybe even
a bit forced, he's ultimately a guy you want to
root for, especially when he talks about the last
two years.
During his career, Nick managed to escape many
of the pitfalls of being in the restaurant
industry - until he decided to open his own. His
time at the Chow Fun Food Group was marked by a
quick ascension up the corporate ladder, starting
at Ten Prime where he worked as the kitchen
manager and culminating in his vice president
position. In a business that can attract some
dark characters, Nick was friendly, positive,
dependable and well-liked. But to open a
restaurant, that's just not enough.
Nick
with his wife and business partner,
Tracy.
"He had great relationships in the industry,
plus he's a nice, nice person, he works really
hard, and he's good at what he does," says Colin
Kane, one of the principals at PK Rumford, the LLC
that owns Rumford Center. "And I think he thought
that all these relationships would translate into
an operating restaurant within a couple of
months. But practically speaking, even with all
those relationships, you still need capital. And
Nick had a particular challenge. He was starting
from scratch. It wasn't even a built-out
restaurant with a kitchen. It was a box of air in
a allocation that's not proven."
So when he and his funding partners couldn't
agree on terms and unexpectedly split in March of
2010, Nick was left with no plan and a stack of
debts. He went to more than twenty financial
institutions begging for money, but no one wanted
to give a loan to an untested, first-time
restaurant owner - even a well-connected one.
"When my funding partners left, all momentum came
crumbling down," he says. "It was a very hard
time. You would be astonished how, when you're
not the downtown big shot wearing a suit during
the day and your chef coat for p.m. service, how
fast your phone stops ringing and how fast people
can forget about you. If it weren't for Tracy and
the kids, it would have been an all-time low."
Before, it seemed as if the opportunities were
endless; now, Nick wondered if he'd be able to
pay his bills. He began looking elsewhere, even
interviewing for jobs at other restaurants, the
ultimate sign of defeat. Times were tough, and he
had mouths to feed. But the box of air kept
pulling him back. Sometimes at night, after the
kids were asleep, he would driver over and just
stare at it.
Then and opportunity arose. The city of
Attleboro, looking to attract business and people
downtown, offered Nick a business grant plus a
ten-year, three-percent loan to start a bistro
there. It would have always been a good deal, but
during the great recession, it was a fantastic
deal. Nick and Tracy started to outline the
details. But Nick's hear wasn't in it. He just
couldn't shake Rumford, kept trying to work it
out in his head. That's when he started counting
cars.
The winter after he'd lost his backers, he and
Tracy headed to Chardonnay's in Seekonk. As they
sat at their table, they mulled the paperwork
they had in had, the papers that would seal the
Attleboro deal. "If we sign this, we lose
Rumford," Nick said to Tracy. As if on cue, in
walked Colin Kane. To Nick, it was a sign. Fate.
Over the last year, Nick had been humbled, sure.
And, okay, maybe he simply couldn't afford an
over-to-top, 120-seat restaurant. But his
restaurant belonged in Rumford Center. He was sure
of it. And this was his last shot. He walked over
to Colin and asked it they could revisit it
again, maybe think of a creative way to pull it
off. Colin said, "I'm in."
The next day, Tracy and Nick walked through the
space in Rumford Center next to Seven Stars with
the rest of the PK group, his design team and his
contractor. Everyone wanted Nick in there, and
together they figured if he could slash the size
of the restaurant - more than halving the space,
reducing seating capacity from 120 to forty-six,
shrinking the scope and ambition of the menu and
the depth of the wine list - they could make it
work. The new concept: a small, sophisticated
neighborhood gathering place where locals could
go for reasonably priced, locally sourced food.
And in January 2011, after hammering out the
details - including funds creatively cobbled
together from PK Rumford, a loan from the city of
East Providence, Nick's parents, and the little
bit of savings he and Tracy had left - after two
years of waiting and hoping and praying and
struggling, construction on Nick's box of air,
Avenue N, finally began. As if to signify that
this was truly a time of new beginnings, Tracy and
Nick's son Wynn was born three days later.
Nick
gives a toast to the crowd on opening
night.
It's April 2011, a month before what Nick hopes
will be opening day. Nick sits at a table in
Seven Stars, the bakery and coffee shop that has
served as an ad hoc office these last six months.
It's a typical Nick move - sincere (there's no
space for a desk in his tiny restaurant), but also
somewhat calculating. Not only does hanging out
at Seven Stars make him seem like just another
Rumford Joe in keeping with the hyperlocal theme
of his restaurant (he calls Avenue N a "mom and
pop restaurant" even though it's anything but),
it also gives him essential face time with the
community. It seems like nearly every citizen of
Rumford comes through here at one point or
another. And Nick knows most of them. (he
confesses that he "love to canoodle.") The fate
of his restaurant may rest not so much in his food
as in his amazing ability to be simultaneously
authentic and politically savvy.
Nick has spent the previous day interviewing
potential staffers with Tracy, who also worked
for Elkhay and will now run the front of the
house. They couldn't get a babysitter, so they
quizzed potential sous chefs about their
experience and cooking philosophy while taking
turns walking ten-week-old Wynn back and forth to
keep him calm. Construction is progressing
relatively smoothly. Well, except for one hitch.
Nick's original plan didn't include a hood, which
meant no deep frying, no grilling, no smoke. And
the more Nick imagined his menu, even the
pared-down version, the more he knew he needed a
kitchen that could do more. The cost of the hood
and venting system was steep: 60,000
unanticipated dollars. But the problem now is it's
a new model that the subcontractor has never
installed, so the crew is running behind. This
puts the whole restaurant on hold because the
kitchen can't go in until the hood does. Right
now, Nick's kitchen is a puzzle that's missing a
crucial piece.
Nick wants to open Mother's Day weekend, but
because of the venting issues, it may not happen.
He is many days behind. And he knows everything
must be absolutely perfect before he can reveal
his creation to the public. "You have to open
strong from plate one at all costs," he says.
"Because after plate one, you've set the standard
for who you are. No matter what, you have to
fight your ass off to make it perfect. If we don't
do it from plate one, then we're out of
time."
Chef
de Cuisine Esteban Martinez prepares Avenue N
burger for opening night customers.
They miss Mother's Day weekend, but Avenue N
opens only a few days later, and the crowds do
show up. They stand at the bar or sit on
galvanized metal chairs under open beams and
ductwork. A large Rumford Chemical Works sign
adorns the far wall, a nod to the building's past.
The tiny restaurant's layout revolves around the
white, marble-topped bar, and though there are no
glass walls, you can still peek into the kitchen
where Nick and his crew prepare a menu that's
best summed up as upscale pub food - with dishes
that range from Reuben sliders and corn dogs to
Block Island black bass served over new potatoes
and crispy oysters. It's much less Elkhay than the
original plan and way more Nick: still not
subtle, but intimate and friendly.
The night goes off without a hitch. Almost. The
liquor license caused some scrambling and posted
only a few hours before opening. And there are
some minor computer glitches. (It's charging
people for soda refills, and staff can't figure
out how to input salmon without the sauce.) But
the kitchen flow, which could have been a
dogfight with cooks running in all directions,
seems to be working, something Nick couldn't have
known for sure until his restaurant was filled
with diners.
A few weeks later, the restaurant is packed at
nine o'clock. Judging by the crowds, Avenue N has
obviously filled a need in Rumford. And curious
foodies from throughout the state and
Massachusetts are definitely checking the place
out. Nick, normally a study in motion, actually
pauses for a moment to take it all in - the
clinking glasses, the smiling faces of his guests,
plates coming back empty. One of his serving
staff teases him, "Are you, like, basking in your
creation?" And Nick realizes, yes, that is exactly
what he is doing, elated by this accomplishment
that has been so long in the making. "When you
actually see it through your eyes, not just when
you close your eyes and imagine it, it gives you
chills," he says. "I prayed and hoped that his
restaurant would be exactly what it is."
But this is his fiftieth day without a day off
(the restaurant is open seven days a week). And
there have been some hiccups, including several
unflattering Yelp reviews and undercover sting
that found an Avenue N waiter serving a minor
planted by police. Thought he insists he's having
the time of his life, you have to wonder if all
this will start to take a toll.
Beverage
Manager Kelly Adams shakes up a
martini
Chefs use the term mise en place,
literally "putting in place," to describe the
precise preparation and positioning of equipment
and food before service begins. It's what enables
them to turn out dozens of beautifully prepared
meals in the time it would take a layperson to
cook just one. But for the chef-owner, mise en
place is more than just order in the kitchen,
it's that consummate moment before your first
guest arrives, when everything is just right -
from the composition of your menu and volume of
the music to the texture of the tablecloths and
the size of the wine glasses. For a restaurant to
thrive, all of these details must be in place. And
the difference between a good restaurateur and a
great one isn't just getting it perfect, it's
getting it perfect without the customers ever
noticing. But maintaining that flawless moment
night after night requires an almost superhuman
stamina. Ultimately, a restaurant is an illusion
supported by sweat, and that's why so many fail in
the long-term. As Elkhay says, "The restaurant
business is a young man's game," and working
non-stop won't keep you young for long. So far,
the cars Nick counted have indeed been stopping
at Avenue N, but will they continue to stop? And
if they don't, at what cost?
"It all gets real really fast," says Burke
about going from working in a restaurant to
opening one. "It's the difference between playing
poker with your friends with plastic chips and
playing a high stakes table with next month's
mortgage money. All of a sudden, you know how real
that is. And there's going to be a moment in
Nick's process when it dawns on him - this is for
keeps."
For the most part, Nick's almost uncanny
confidence seems unshakeable. But occasionally,
you get a sense that the last two years have been
more than just a struggle, more than just a bump
in the road, that Nick has, in fact, already had
the moment when he realized this was for keeps.
And it has shaken him to the core. He knows what
it's like to be right on the brink of failure
with everything on the line. And while he's the
sort that thrives on risk, the exact personality
that is drawn to this exciting, fast-paced,
ephemeral business, he knows now that it takes
more than one battle to win a campaign.
"It's like a war. It's a war every night. Not
against your own clientele, but against your own
setup - against your own mental mise en
place and against your own physical mise
en place," says Nick. "It's like, if you've
set it all up just right...then you've survived,
but you know what? Tomorrow night you've got to
do it all over again. It's a business that's
always going. There's never an end." He pauses.
"Well, you hope there's never an end."
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